Our Story
The name Honu Honi was chosen to give thanks, acknowledgement and appreciation to the birthplace of surfing and the culture that surrounds it - Hawaiʻi.
While snorkelling off Oʻahu, our owner Becks was approached by a green sea turtle. It got a bit curious, swam all the way up to her and gave her a little headbutt on the head before diving back down into the sea.
While we’re pretty sure it just thought her hair was seaweed, we took it as a little blessing.
And that's where Honu Honi came from.
In ʻōlelo Hawaiʻi, honu means turtle, while honi has a meaning that's a little harder to translate directly - it can mean to kiss, to smell or sniff, or to touch noses in greeting. We'd always thought of Honu Honi simply as “turtle kiss”, but the fuller meaning is gentle nod to that little encounter.
As an Australian business carrying a Hawaiian name, we take the responsibility that comes with that to heart. Not only is the name our small acknowledgement of where surfing came from, but it is a commitment to treat surfing's history and culture, and the places we're lucky enough to surf, with respect.
Here at home, we operate on Wadawurrung Country, and that same respect for people and place matters deeply to us. Community, caring for the land and ocean, environmental custodianship and respect for First Nations people are values we actively try to bring into the way we run Honu Honi.
We live and breathe these commitments, holding them as our north star - alongside the deep joy, connection and wild amounts of fun that come from experiencing the ocean and sharing it with other people.
Meet the Team